These palettes are a really cost effective way to create that perfect neutral look. The long palettes retail for $3.80 and the square one is just $2.80. The color payoff is awesome and the shadow texture is rich and smooth. These are a great dupe for the Urban Decay Naked palettes. These can be found in stores (while supplies last) and online http://www.forever21.com/Product/Product.aspx?BR=f21&Category=beauty_makeup&ProductID=1000036831&VariantID=