This is THE BEST matte palette on the planet!! In my humble opinion. Lol. I snagged this baby at IMATS for $45. It is part of their new Earth, Wind and Fire palette series. The color payoff is phenomenal with just one very light swipe!! Two thumbs up for Mehron! I could not find this palette on their website when I checked earlier today, but keep your eyes peeled for it's release because this is a must have!