The Revlon Super Lustrous Shine lipsticks are definitely a lot shinier than they are pigmented. The Revlon ad with Emma Stone rocking Rich Girl Red is definitely deceptive (see below.) Even with 10 coats and a pigmented liner like NYX "Hot Red" you would still never get that kind of color payoff.
As you can see from the swatch, Rich Girl Red (second from left) is actually very orangey and translucent. If you're looking for something that's more of a tinted lip moisturizer than this might be for you.
From left to right (in the same order as the photo above)
815 Fuchsia Shock
830 Rich Girl Red
835 Berry Couture
850 Plum Velour
Available At: Walmart, Walgreens, Rite Aid or any local drugstore
Rating: 3 out of 5