The NYX Black Label lipstick line is definitely a front runner in the comepetitive drugstore lippie game. These babies go on velvety smooth and super pigmented. The color at the bottom of the tube is EXACTLY the same as what you'll get when you apply it. The only con is the $7.50 price tag. Luckily sites like Ulta and Cherry Culture host NYX sales pretty often.

Available at Ulta, Select Target Stores and the NYX website

Price: $7.50

Rating: 4 out of 5 (I deducted a point because of the price)