IT Cosmetics Confidence in a Compact Solid Serum Foundation Shade Deep Demo & Review

Today's video is a first impressions review of the new It Cosmetics Confidence in a Compact Foundation. 

They have expanded the line to include some new shades including the one I'm wearing "Deep." Which is the darkest shade thus far. It launches at Ulta TODAY for $38. Buy it here!

As Per It Cosmetics:
Developed with plastic surgeons, Confidence in a Compact™ starts its life as your first-ever, clinically shown anti-aging solid serum, and is infused with full-coverage pigments and SPF 50+ UVA/UVB broad-spectrum physical sunscreen. It truly delivers all the skincare benefits of your best-selling Confidence in a Cream™, plus your full-coverage foundation and SPF 50+ in one simple step! The groundbreaking solid serum technology combined with high-performance anti-aging ingredients transform your skin. Perfect for even the most sensitive skin, Confidence in a Compact™ helps boost your skin’s natural regenerative cycle. The proprietary Anti-Aging Armour Regenerative Concentrate™ is activated upon contact to immerse your skin in moisture, restore visible radiance, reduce the look of pores, discoloration, lines and wrinkles, and improve the look of firmness. You’ll see powerful results instantly and more dramatic results over time. Great skin starts with confidence!™ Just a swirl of your Heavenly Skin™ Skin-Smoothing Complexion Brush or the included sponge activates the proprietary solid serum technology, transforming the solid formula into an ultra-lightweight serum foundation for messfree, weightless coverage that feels like nothing—but does everything for your skin!

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